Freelance Performance Marketer for D2C brands that want profit.
I'm a freelance performance marketer. I plan, launch and scale your ads myself, so every rupee gets senior attention instead of a hand-off to a junior team.
Takes about 60 seconds. I reply on WhatsApp within 24 hours.
- You talk to meNo account managers in between.
- You own everythingAd accounts, pixels and data stay yours.
- Plain-language reportsDetailed Report each week, with decisions.
Real numbers. Verified ad account growth.
Every D2C brand below was scaled with disciplined creative testing, clean tracking and strict margin controls. No vanity metrics — real store orders and profit.
Meta Ads case study for a Fashion D2C Brand
Ad spend keeps rising. Profit doesn't.
Most D2C ad accounts don't fail because of one big mistake. They leak through five small ones. Here's what I look for first, and what I do about it.
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Ads Manager shows a great ROAS, but your bank balance disagrees.
What I doMatch platform numbers with real store orders and track blended ROAS, so you see what actually comes back.
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Creatives burn out in two weeks and every new idea feels like a gamble.
What I doPlan creative tests around hooks, angles and formats, then retire losers quickly and back winners.
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Every time you raise the budget, your cost per order jumps.
What I doScale in controlled steps and check cost per order and margin at each step before adding more.
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Your last agency sent 30 slides and zero decisions.
What I doSend one Detailed report every week: what changed, what I'm testing next, and what I need from you.
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Pixel, Conversions API and GA4 all report different numbers.
What I doFix events, deduplication and attribution before touching budgets, so decisions rest on clean data.
Everything your paid ads need, handled by one person.
From the first audit to weekly scaling decisions, I cover the full paid media stack for D2C stores on Shopify, WooCommerce and custom builds.
Meta ads for Facebook and Instagram
Prospecting, retargeting and catalogue ads built as one funnel, so cold audiences warm up and warm audiences buy.
Google ads that catch buyers already searching
Search, Shopping, Performance Max, Demand Gen and YouTube, structured around your best-selling products and margins.
Creative strategy and testing
I write the ad briefs: hooks, angles, offers and formats. You (or your editor) produce, I test, and the winners get the budget.
Tracking and attribution you can trust
Meta Pixel, Conversions API, GA4, Google Tag Manager and merchant feeds set up properly, so the numbers behind every decision are clean.
Ad account audit and clean-up
A close look at structure, spend leaks, audience overlap and account health, ending in a prioritised fix list.
- Campaign structure and budget split
- Tracking and event quality
- Creative fatigue and gaps
- Landing page and offer friction
Weekly reporting that leads to decisions
Blended ROAS, cost per order, new-customer share and contribution margin on one page, with my notes on what to do next.
Blog
Detailed breakdowns on Meta ASC+, Google PMax bidding, tracking deduplication and creative frameworks for D2C founders and marketing heads.
Meta Ads in 2026: Complete Guide
Learn how Meta Ads work in 2026. Explore Meta Advantage+, AI-powered advertising, audience targeting, Reels ads, conversion tracking, WhatsApp marketing, creatives, and strategies for better campaign performance.
Why D2C founders hire a freelancer instead of an agency.
Agencies are great at scale. But when you're spending your own money, you want the person who knows your account to be the one making the calls.
Every agency is different. This is a general comparison, not a claim about any one company.
A clear plan from audit to scale.
You'll always know what I'm doing this week and why. No mystery, no jargon.
Timelines depend on your product, price, margins and starting data. I'll never promise a ROAS number, but I will show you the maths behind every recommendation.
Free audit
I review your ad account, tracking and store funnel, then send a short list of the biggest fixes and opportunities.
Fix the foundation
Tracking, account structure, product feeds and reporting get set up so every later decision uses clean data.
Test and learn
Structured tests on creatives, audiences and offers, each with clear rules for when to scale it and when to stop it.
Scale what works
Budgets increase in steps while I watch cost per order and margin every week, so growth stays profitable.
Find your break-even ROAS in 10 seconds.
Before you scale ads, you should know the ROAS below which every order loses money. Move the sliders to match your store.
This is a quick estimate. In the audit I'll work it out from your actual store data.
Built for D2C brands selling online.
I focus on consumer brands with a real product, repeat-purchase potential and a store that's ready for traffic.
- Fashion & apparel
- Beauty & skincare
- Health & wellness
- Food & beverage
- Home & kitchen
- Jewellery & accessories
- Kids & baby
- Lifestyle & gadgets
- Other
We'll work well together if
- You sell physical products through your own website
- You already have orders, or a tested product and offer
- You want to grow ad spend without losing margin
- You value straight answers over a polished pitch
Probably not the right fit if
- You're looking for free ad management or commission-only work
- You don't have a dedicated monthly ad budget ready to invest
- You expect overnight miracles or guaranteed ROAS without testing
- You want to run ads without tracking, creatives, or store fixes
Two ways to work together.
Start small with a free review, or hand over the whole account. Pricing depends on your ad spend and goals, and I'll share it after a short call.
Free account review
A thorough second opinion on your current ads, tracking health and hidden profit leaks.
- Ad account structure & budget leak check
- Meta Pixel, CAPI & GA4 tracking verification
- Top fixes, quick wins & creative opportunities
- Direct walkthrough of findings on WhatsApp / call
Delivered within 24-48 hours. No commitments.
Managed growth
I run your Meta and Google ads end to end, testing creatives and scaling spend profitably.
- Campaign strategy, launch & daily auction management
- High-converting creative briefs & weekly test pipeline
- Full server-side tracking (CAPI, GA4, GTM & deduplication)
- Detailed weekly report with clear decisions & scaling calls
- Direct WhatsApp access to your senior performance marketer
Fixed monthly retainer, or fixed fee + performance bonus
Frequently Asked Questions.
Something not covered here? Send me a message and I'll answer it directly.
What is Performance Marketing?
Performance marketing focuses on measurable business results such as leads, sales, conversions, and ROAS through paid advertising.
Which platforms do you manage?
I manage campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant advertising platforms.
What type of campaigns can you run?
I can manage Lead Generation, E-commerce Sales, Google Search, Shopping, Performance Max, Meta Sales, and Retargeting campaigns.
How do you optimize campaigns?
I regularly analyze metrics like CPA, CPL, ROAS, CTR, CPC, and conversion rate to identify opportunities for improvement.
Do you provide weekly performance reports?
Yes. I provide a weekly performance report covering ad spend, leads or sales, CPA/CPL, ROAS, key results, and optimization updates.
Get your free ad account audit.
Answer four quick questions. Most people finish in under a minute, and you can tap your answers instead of typing.
- 1I review your detailsI look at your store, category and current ad setup.
- 2I message you on WhatsAppWithin 24 hours, with a few quick questions and a time to talk.
- 3You get a fix listClear next steps you can use, whether or not we work together.
Request received.
I'll message you on WhatsApp within 24 hours. Want to skip the wait? Send me a quick hello now.
Message me on WhatsApp